10 Must-Have Pages for a Website [2025 Guide]
Key Takeaways
- Essential pages like Homepage, About Us, Products/Services, and Contact are crucial for building credibility and guiding visitors.
- A Reviews page and a FAQ section enhance trust, address common concerns, and boost customer conversions.
- Including legal pages like Terms and Conditions and Privacy Policy protects your brand and builds transparency.
- Blog and Press/News pages help showcase expertise, engage the audience, and improve SEO.
- Extra pages like Career, Sitemap, and 404 enhance user experience, site navigation, and overall website professionalism.
A website is like a digital storefront, conveying crucial information about your identity and the values your business represents. Whether you already have a website or are planning to create one in 2025, there are specific pages essential for establishing a robust online presence. This guide highlights the 10 must-have pages that will help you effectively communicate your message, showcase your offerings, and engage your audience.
10 Most Important Pages Every Website Needs
Looking to build a robust online presence? The success of your website relies on having the right pages, each resembling a chapter in a book, narrating part of your story. They not only guide visitors through your site but also show them what your brand is all about. However, a common challenge people often face is determining how many pages their websites need.
The reality is that it depends on various factors such as your industry, your brand goals, the information you need from potential customers, and what you intend to share with them. For example, an e-commerce store typically requires more pages than a portfolio website.
Note
Regardless of the type of website you plan to build, there are 10 essential pages you must include to ensure the success of your brand.
You can find detailed information about them below.
1. Homepage
A homepage serves as the front porch of your online brand that invites visitors inside. It creates a first impression on potential customers, and getting it right is paramount. As the saying goes, there is no second chance for a first impression, so make it count! It’s important to ensure the layout is visually appealing, accentuated with engaging headlines that effectively convey your brand’s essence. In addition to a well-designed and user-friendly layout, a successful homepage should feature high-quality images and strategically placed calls to action to enhance user interaction.
2. About Us Page
An “About Us” section is the storyteller of your website, unveiling the human side of your business. It narrates the journey from inception, highlights the core values of your business, and introduces the passionate individuals driving the brand forward. When done right, this page builds trust, establishes connections, and turns casual visitors into loyal customers. A compelling “About Us” section should contain visuals such as team photos and snapshots of your behind-the-scenes to enhance the personal touch.
3. Products or Services Page
A “Products” or “Services” section is like a virtual showroom, presenting your business offerings to potential customers. It is a crucial component, especially for businesses with a range of products or services. It is important to organize items logically; otherwise, the aim of the page may be defeated. This can be done by accompanying each item with high-quality, concise, and compelling descriptions. Also, if it applies to your business type, transparent pricing details should be included to aid potential customers in their decision-making process.
4. Reviews Page
A “Reviews” section is a must-have for every business website. It acts as a testimonial board for both your overall business and specific offerings. This section adds authenticity, builds trust, and can encourage potential customers to patronize you – especially if you get lots of positive feedback.
This may be important
Many hesitate to incorporate this page into their websites for fear of receiving negative feedback. However, on the bright side, even criticism can prove to be helpful. It allows you to identify your shortfalls and make necessary changes, improving your chances of attracting more customers.
5. Contact Page
A “Contact” section serves as a bridge that links your digital presence to the real world. Besides providing visitors with a way to reach out for inquiries, support, or collaboration, it also builds trust. If perfectly executed, a “Contact” page can turn curious visitors into potential clients. A well-crafted one should contain important details about your brand, such as email address, store/business/office locations, and toll-free numbers.
6. FAQ Page
While many individuals may consider “FAQ” (frequently asked questions) pages optional, they play a crucial role in increasing customer onboarding and boosting conversions. In an era where attention spans are dropping, most website visitors lack the patience to sift through lengthy content for essential information regarding shipping, payment, and returns. A well-structured “FAQ” section provides swift and direct answers, enabling customers to make informed buying decisions promptly. Moreover, it saves the support team time, allowing them to focus their time and energy on other productive activities.
7. Blog Page
Contrary to popular belief, a “Blog” page is more than just a space for sharing updates; it presents an opportunity to showcase expertise, engage with your audience on a deeper level, and share insights. It is worth noting that this section not only adds value for visitors but also boosts your website’s SEO, attracting highly-targeted internet traffic. Individuals within this traffic category are typically more likely to stay on your site, interact with your brand, and even convert into loyal customers.
8. Press or Latest News Page
A dedicated “Press” or “Latest News” section serves as a hub for broadcasting your brand’s achievements, upcoming events, and updates about new product launches, collaborations, or milestones. In addition to boosting credibility and keeping your audience informed, it helps create a narrative of growth and progress, which sets the stage for attracting potential customers and collaborators.
9. Terms and Conditions Page
A "Terms and Conditions" section is a crucial but often overlooked component of any platform. It helps establish transparency and outlines the rules and responsibilities governing the safe use of your website. A well-crafted “Terms and Conditions” page should contain everything from disclaimers to user rights. If executed effectively, this section could help protect your brand against potential legal issues that could cost you a fortune.
10. Privacy Policy Page
A “Privacy Policy” page helps establish trust between you, existing customers, and potential buyers. It outlines how you collect, use, and protect the data that visitors share when they interact with your website. If you intend to assure your customers that you take their privacy as a top priority and want them to feel confident about sharing their personal information with you, this is the page to do that.
Some Additional Website Pages
Beyond the website pages on the list above, other basic sections can be tailored to specific needs, making them relevant to certain types of websites. Depending on your site’s nature or the one you intend to build, these additional pages may help you enhance user experience and address specific requirements.
Page | Description |
|---|---|
| Sitemap Page | A “Sitemap” section serves as a navigational guide for both users and search engines. It showcases a structured layer of your entire website, featuring all the pages on it, making it easier for visitors to find what they’re looking for. What’s more, well-organized sitemaps also enable search engines to crawl and index websites effortlessly. When web crawlers find it easy to index your website, they boost its visibility, making your content readily available to potential customers. |
| Career or Jobs Page | A “Career” or “Jobs” section serves as a virtual hiring center for businesses looking for new talent. It enables them to showcase available job openings, providing insights into recruitment processes and company culture. This page serves as a magnet for potential employees, so if you intend to hire for new roles, you can use it to offer a glimpse into the opportunities and growth within your establishment. |
| Search Result Page | A “Search Result” page greatly improves user experience on all types of websites. It allows visitors to locate specific information, be it products or articles, on your site with ease. A positive user experience can increase engagement, reduce your bounce rate, and even boost conversion rates on your site. |
| Page Not Found | “Page Not Found,” commonly recognized as the 404 page, serves as a friendly guide that notifies users about broken links or when specific contents are unavailable. Instead of leaving visitors stranded at a dead end, this section redirects them to a page of your choice. This not only helps increase the time users spend on your site but also enhances the likelihood of them making a purchase or signing up for a service. A creatively designed 404 page can turn potential frustration into a lighthearted moment, maintaining a positive experience in the minds of your viewers. |
| Disclosure Pages for Advertisers or Affiliates | A “Disclosure” section serves as a hub for communicating your relationships with advertisers or affiliates to your customers. Making information about all such affiliations public helps build trust and reinforces your commitment to engaging in transparent business practices. This page is ideal for websites that are engaged in affiliate marketing, partnerships, or advertising. |
Upgrade Your Website Now
What do you need to keep in mind? Whether you aim to boost credibility, improve navigation, or establish transparency, crafting a website with these 10 must-have pages listed in this guide is essential. It is not just about meeting a checklist but also about creating a digital space that caters to the different needs of your audience. From the homepage to sections like “About Us” and “Products/Services,” each plays a huge role in shaping the perception users have about your brand and improving their overall experience. If you already have a website, consider this an invitation to take it to new heights. And if you don’t, seize this opportunity to get it perfect on the very first try.
As you include these must-have pages in your website to improve your online presence and win potential customers over, don’t forget to factor in security. While having a well-designed and structured website can attract potential customers and prime your brand for success, ensuring the security of sensitive information is equally important. One of the best ways to do that is to register your domain name with a reliable domain registrar that provides comprehensive website privacy protection. Such domain registrars can even help hide your personal information from the general public — if it’s something you’d like.
If you already got your domain from a registrar that doesn’t provide your website with 24/7 protection, know that it is possible to transfer it to another domain name registrar.
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