Business
What to Sell Online to Make Money in 2025?
28/05/2025 11 min read
Key Takeaways
- Top products for 2025 include pet supplies, skincare, baby items, and phone accessories.
- Handmade and unique goods like jewellery and candles attract niche buyers.
- Health and eco-friendly trends fuel demand for matcha, tumblers, and natural products.
- Success depends on trust, with secure websites and strong branding being key.
Are you thinking about starting a business in 2025, but not sure what to sell online to make money? There are endless possibilities when it comes to choosing a product, but the truth is that only a handful of products have the potential to attract customers and stand out in a competitive market.
Top 25 Trending Products to Sell Online in 2025
In this guide, we’ll reveal the top 25 trending products that align with current market trends and are likely to thrive in 2025.
| Products | Description |
|---|---|
| Pet supplies | Pet supplies have been a hot-selling product for a while now, and in 2025, it continues to thrive in the e-commerce market. From premium pet foods made with natural ingredients to innovative toys and accessories, there’s a growing demand in this niche. You could tap into the market by selling high-quality products that cater to pets’ health, comfort, and entertainment needs. Marketplaces such as Etsy and Amazon are some nice places to sell these products. However, you could leverage social media platforms and target pet owners around your community to widen your reach. |
| Baby products | Baby products are a product set that doesn’t seem to go out of fashion among online shoppers. From organic baby foods and eco-friendly diapers to stylish nursery decor and innovative parenting gadgets, the baby product market has an array of offerings new and existing parents find difficult to resist. Whether or not you have a baby, you can go into this market and make it big. All you need to do is search for products with the potential to capture attention, list them on your preferred online store, and run ads to attract potential customers. You can make use of Facebook to run highly targeted ads to reach new parents or social media influencers in the niche. |
| Clothing and shoes | It may be safe to say that clothing and shoes have been and continue to be the cornerstone of the e-commerce industry. In 2025, more and more people are developing a seemingly insatiable desire for style, comfort, and self-expression, and you can take advantage of this to make good money. If you intend to sell these products, consider offering trendy streetwear and timeless classics to capture the Gen-Z population. You could also throw in some eco-friendly and sustainable options to appeal to the growing environmentally conscious consumer base. |
| Bags and backpacks | Bags and backpacks are must-have accessories for fashion-forward individuals and practical adventurers alike. From sleek urban backpacks designed for everyday commutes to rugged outdoor packs and classic-looking bags, there’s a wide variety of options to pick from. Conduct your research to find out which is likely to sell fast, create a sales page around it, and run ads with little spend to find out if it’s a winning product. If yes, you may double your ad spend to rake in extra money. |
| Jewelry | Jewelry holds a special place in people’s hearts, making it one of the few products that people tend to buy without planning or budgeting. If you have an eye for the best pieces money can buy, consider this business, as there’s big money to be made from it. You can sell anything from delicate necklaces for everyday wear to bold statement pieces for special occasions if you have big startup capital. However, if you plan on starting with a small budget, consider starting with handcrafted designs, as they tend to be more eye-catching and timeless. |
| Electronics | Electronics are usually some of the best items for beginners to sell online due to their high demand, broad appeal, and potential for high profit margins. Smart wristwatches, analog watches, Bluetooth headphones, fitness trackers, and potable chargers are some items you can begin with. These items are some of the most popular in the market and are likely to move fast with a good sales copy and strategic marketing. If you are working with a limited budget, you can start by selling second-hand electronics or sourcing products via drop-shipping to minimize upfront costs and maximize profitability. |
| Handmade products | Handmade products offer a unique appeal and personal touch that mass-produced items often lack. Naturally, this makes many individuals gravitate towards them in the online marketplace. If you’re good at crafting things with your hands and not sure of what to sell on the internet, handmade products are worth considering. You can make anything from handcrafted jewelry and artisanal home decor to custom-made clothing and one-of-a-kind accessories. These products tend to resonate well with a large number of online shoppers. |
| Toys and games | You can make money selling online toys and games. These products hold a timeless appeal for both children and adults alike, and this makes them one of the best products to sell online. In this niche, everything, from classic board games and educational toys to interactive puzzles and high-tech gadgets like Xbox, tends to move on the market. You can make a ton of fast profit by grabbing high-tech video games like PS5 upon release and reselling them once they’re out of stock. |
| Haircare products | Haircare products may be one of the most profitable items to sell via social media platforms like TikTok and online stores such as Etsy. From shampoos and conditioners to hair treatments and styling products, they’re all fast-moving goods. If you have a passion for grooming and beauty treatments, venturing into the hair care niche could be a wise choice. There’s a growing emphasis on self-care and personal grooming, and this narrative could lead to great sales and profit potential if you position yourself in this niche. |
| Makeup products | Makeup products have a consistent demand and broad appeal across various demographics. This makes them highly sought-after items in the beauty industry, with a vast potential for sales and profitability. From foundation and mascara to lipsticks and eyeshadow palettes, there’s a vast option of options to place on the market. |
| Skincare products | Skincare products are often considered the best products to sell online because of the consistent appeal and demand for them globally. While there are countless products available, it’s important to research and find out specific trending products. For example, if anti-aging serums are trending highest, focusing on them will be a smart move, as it could help reduce your ad spend. It’s always smart to start with a small range of options that address various skin concerns and expand with demand. |
| Home decor | Home decor items have a wide appeal because of their ability to transform living spaces. If you have an eye for aesthetics and a passion for creating inviting living spaces, venturing into this niche could be very rewarding. Some of the best-selling home decor items based on market analysis include throw pillows and cushions, wall art, mirrors, throw blankets, accent lighting, vases, and decorative bowls. Focusing on trendy items can help make your marketing efforts easy and affordable, ensuring you maximize profit. |
| Kitchenware | If you’re passionate about cooking and kitchen organization, venturing into the kitchenware niche could be a savvy move. While products in this category might not move as fast as electronics, makeup products, pet supplies, or some of the other products we listed above, they usually have a high-profit margin. With an effective sales page, highly engaging sales copy, and good ad targeting, you can make a lot from kitchenware. |
| Sport equipment | Some online store owners consider sports equipment as one of the best things to sell online because of its high demand among fitness enthusiasts, who seem to be steadily rising in number. What’s more, the fact that this market has a recurring need for item replacement and upgrades ensures consistent sales opportunities. This makes it a reliable and profitable niche for e-commerce ventures. |
| Smartphone accessories | Smartphone accessories stand out as one of the fastest-moving and easiest items to sell online. This is due to the widespread use of mobile devices worldwide and the need to change parts or get new accessories. Some of the most popular accessories include protective cases, screen protectors, charging cables, and wireless headphones. Unlike some other niches, there’s little worry about running out of customers in this industry – the ever-evolving nature of technology ensures individuals are in constant need of new accessories. |
| Watch accessories | Watch accessories fall under yet another category of products that tend to sell well. The growing trend of smartwatches and fitness trackers has expanded the market, with enthusiasts constantly seeking ways to upgrade or customize existing timepieces. For example, Apple Watch bands are currently hot. If you can craft or source fashionable bands, you could tap into this lucrative market and generate significant sales and profits. |
| Car accessories | As of 2024, there were approximately 290 million cars on the road in the United States and around 1.47 billion in the world. Given the widespread ownership of automobiles and the consistent desire of drivers to customize and enhance their vehicles, this niche sure offers promising rewards for entrepreneurs who tap into the ever-growing market. Practical items, such as seat covers and floor mats, and high-tech gadgets, such as dash cams and GPS systems, are some great accessories to consider if you decide to explore this niche. |
| Art supplies | The demand for art supplies has been witnessing steady growth, fueled by the increasing popularity of DIY culture, increased interest in art therapy, and the accessibility of online platforms. With millions of artists and hobbyists seeking quality materials to fuel their passion, the art supplies niche has become a thriving market. If you know a thing or two about arts, sourcing and reselling products such as paints and brushes, sketchbooks, and easels online could lead to significant sales and profit. |
| Books | Despite the rise of digital media, the demand for books remains strong; it appears people prefer the experience of holding a physical book and the physical appeal of bookshelves. With millions of readers across the world seeking new stories and knowledge, the digital product niche is a gold mine waiting to be explored and tapped. If you’re a good writer, consider writing a how-to, self-help, or any type of book that provides great value to readers and market it well. If you’re not a writer, you can come up with ideas (using tools like Google Trends) and then hire professional writers, proofreaders, and book cover designers to assemble the book for you. Once completed, you can market it through established platforms like Kindle Direct Publishing (KDP) or niche bookstores. Going about this correctly can lead to significant sales and profit, potentially generating passive income. |
| Musical instruments | The demand for musical instruments is reasonably high, perhaps due to the increasing popularity of learning to play instruments. With millions of musicians, students, enthusiasts, and even podcasters looking to get quality instruments, you can make a good profit off this market. Consider starting with commonly used instruments, such as guitars, flutes, and keyboards. As demand for the products begins to roll in, you could source more instruments to cater to the needs of a wider audience. |
| Wedding dresses | In 2025, the demand for wedding dresses remains consistently high, as brides search for the perfect gowns for their special day. With millions of brides-to-be worldwide searching for the dress of their dreams, this market creates an opportunity for e-commerce experts to make substantial profits from sales. If you decide to get into this niche, be sure to offer a diverse range of breathtaking styles, sizes, and customization options to capture potential customers. The more attractive your wedding dresses appear in your marketing photographs, the more likely they are to sell. |
| Scented candles | Aromatherapy is currently a hot-selling niche as consumers consistently seek relaxation, stress relief, and ambiance enhancement – qualities for which aromatherapy products are commonly marketed. Some of the scents that tend to be in high demand include lavender, citrus, and warm vanilla. While a diverse range of scents is available, consider starting with the most popular and then scaling up as demand increases. If you’re unsure of where to market scented candles, Etsy is a nice platform to list them, as they tend to sell quickly on it. |
| Tumblers | The recent rising trend of eco-friendly living has seen a gradual shift from single-use plastics to reusable alternatives, such as tumblers, by many individuals. This tilt has opened a lucrative opportunity that e-commerce entrepreneurs can take advantage of to make significant profits. Everything from insulated stainless steel tumblers for hot and cold beverages to sleek glass options for on-the-go hydration is currently hot in the market. Be sure to do your research before deciding the exact type of tumbler to sell. |
| Matcha | The green tea business is a huge industry with a global reach. With an increasing number of people leaning towards health-conscious living, the market is poised to continue to experience exponential growth. Matcha is a green tea extract commonly used to manage weight and enhance metabolism. It is fast gaining popularity among individuals who prioritize their wellness, and jumping into the market right now as a retailer could give you the early-bird advantage, setting you up as an authority and go-to store for it and similar products. |
| Edible grocery | Consumers are increasingly turning to online platforms to purchase their groceries because of the convenience it provides. Consequently, offering a wide variety of high-quality and niche food products, along with competitive pricing and efficient delivery service, could earn you a loyal customer base and significant market share in the growing industry. Starting with gourmet food items that may be harder to find in traditional brick-and-mortar stores would definitely be a great idea, as it would differentiate your business and attract customers. |
Start Selling Online Today to Make Big Money
Selling products online can be a great way to make a lot of money, as it exposes you to a vast and growing market of digital consumers. In 2025, the landscape of online selling has evolved to the point where virtually anyone (including those with zero experience level) can set up an online store and start selling products. With user-friendly online stores, as well as convenient store apps, the process of marketing and managing an online store has never been easier!
At this point, it is worth noting that behind almost every successful online store is a secure website, crucial for establishing its online presence and attracting a broader audience. When creating a website for this purpose, it’s important to ensure all necessary measures are in place to secure customers’ personal and financial information. This is important as it helps build trust and credibility, setting the store up for brand loyalty and long-term success.
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